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Updates about latest web technologies & design trends, advice and behind the scene stories

Oct
17
Pay-Per-Click Advertising: PPC Agencies Vs. In-House Specialists
Oct 17, 2017 | Marketing

By: Farzin Andrew Espahani

 

For many companies seeking to boost traffic to their websites, pay-per-click advertising (PPC) can be an effective and cost-efficient tool. Unlike traditional web advertising, where you pay a fixed dollar amount to have your advertisement displayed for a fixed length of time, with PPC you set aside the amount of your budget you are willing to spend on PPC with a partner such as Google.

Google will then display your advertisement alongside results for relevant search terms. Every time a visitor clicks on your advertisement, you pay the current Cost Per Click (CPC) out of your budget. When your budget has been depleted, Google no longer runs your ad. 

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Sep
29
SEO: It’s a Whole New World.
Sep 29, 2017 | SEO

By: Farzin Andrew Espahani

Some online marketing companies have shifted their services strictly to paid ads and have dropped offering SEO as a service. While there is nothing wrong with paid online marketing, the problem these online marketing companies are dealing with is they cannot keep pace with the latest changes in Google algorithms that affect search results. SEO is not a static field, and demands ongoing research and high-level technical skills to effectively perform SEO strategies. Not every marketing group has the skills, the trained personnel, or the desire to stay on top of the game. The question is, and will always remain, year after year in online marketing: What wil

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Apr
20
Follow These 6 Strategies and Your App Business Will Be On Right Track
Apr 20, 2017 | Developer, Designer, Marketing

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Apr
20
What People Really Expecting In Web Designing This Year 2017?
Apr 20, 2017 | Designer, Marketing, SEO

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